Watches a curated tag library of brands, products, people, and cultural movements across consumer surfaces. The edge is EARLY detection of behavioral change — an entry fires on a fringe-first, accelerating signal on a needle-mover stock, before consensus forms. When the story reaches multi-source corroboration and mainstream press, the information-imbalance window has closed and the tag moves to Exit. Trade ideas, not advice — size from your social-arb risk-capital bucket only.
Tags tracked
83
Transparency lanes
4
Last data
2026-07-11
The whole job, today
Today's only two decisions
0 buy · 0 exit
Nothing to do right now. No buy or exit signal has cleared the gate. 8 in motion · 0 in discovery — next action: watch the supporting lanes below for acceleration, or run a fresh scan.
OperatorManual scanIdle
Background jobs — start one, then keep working. The page refreshes when the job finishes.
Fires HTTP + Browser + Exit-evaluator in parallel. Total ≈ slowest (~6 min).
~360s
Polls the 12 curated RSS feeds. ~5s.
~10s
Reddit + Bluesky + GDELT + HN + Wikipedia + articles. ~3–4 min.
~240s
Google Trends + X + Threads + YouTube via Playwright. Requires a logged-in profile. ~5–6 min.
~360s
Re-evaluates open theses; closes mainstreamed/saturated ones. ~10s.
The two constants that decide which lane a thesis lands in — sourced from the scoring code, not per-card prose.
Entry (BUY)imbalanceScore ≥ 0.45
Fringe-first, accelerating signal on a needle-mover — before consensus forms.
Exit (mainstreamed)mainstreamingScore ≥ 0.60
Multi-source corroboration + mainstream press — the imbalance window has closed.
Entry window — tradeable BUY theses
Promotion bucket, NOT a coverage state. Fringe-first, accelerating signals on needle-mover stocks that cleared the gate, before the trend is broadly corroborated. The BUY side of the imbalance — these are sized, actionable ideas.
Honest empty lane
No thesis is in the Entry window as of 2026-07-11.
This is the BUY side of the imbalance — fringe-first, accelerating signals on needle-mover stocks that have cleared the entry gate. The lane fills the moment a brewing or discovery candidate's imbalance score clears the threshold.
Next action: watch the Brewing and Discovery lanes below for acceleration, or run a fresh scan to pull new chatter.
Exit window — mainstreamed
Multi-source corroboration + mainstream cascade: the information-imbalance window has closed. Scale out — do NOT initiate here.
Honest empty lane
No position has mainstreamed as of 2026-07-11 — nothing to exit.
A tag lands here once it reaches multi-source corroboration and mainstream press, meaning the information-imbalance window has closed. Scale out when a position appears here; never initiate a new entry in this lane.
Next action: hold current Entry-window positions until a story reaches mainstream cascade.
Supporting signal & transparency
Context behind the two decisions above — coverage states, brewing signal, and full audit lanes. Nothing below here is a trade.
Brewing — one layer active, watching for corroboration· 5 hidden, click to expand
Either primary chatter OR secondary press is hot, but not both. Wait for the second layer before treating as an entry window. (S-435 fix: previously these were mislabelled as imbalance.)
BRAND
Crocs / Jibbitz
▲ CROX
BREWINGCascade spread+0.5
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
○ quiet
0 srcs today · since 2026-07-03
tertiary
○ quiet
0 srcs today · since 2026-07-07
Secondary lag: 0dTertiary lag: 4d
PRODUCT
Labubu (Pop Mart)
▲ PMRTY
BREWINGCascade spread+0.5
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
○ quiet
0 srcs today · since 2026-07-03
tertiary
○ quiet
0 srcs today
Secondary lag: 0dTertiary lag: —
MOVEMENT
Chipotle portion-size complaints
▼ CMG
BREWINGCascade spread+0.5
primary
○ quiet
0 srcs today
secondary
● ACTIVE
1 src today · since 2026-07-11
tertiary
○ quiet
0 srcs today
PRODUCT
Stanley Tumbler
▼ YETI
BREWINGCascade spread+0.5
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
○ quiet
0 srcs today · since 2026-07-03
tertiary
○ quiet
0 srcs today
Secondary lag: 0dTertiary lag: —
PRODUCT
Lululemon Align leggings
▲ LULU
BREWINGCascade spread+0.5
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
○ quiet
0 srcs today · since 2026-07-03
tertiary
○ quiet
0 srcs today
Secondary lag: 0dTertiary lag: —
Mainstreaming — tertiary lit up· 3 hidden, click to expand
Mainstream press now covers it. Edge has compressed — fade or skip new entries.
PERSON
Taylor Swift tour / merch
▲ LYV
SATURATEDCascade spread−1.0
primary
○ quiet
0 srcs today
secondary
○ quiet
0 srcs today · since 2026-07-03
tertiary
● ACTIVE
1 src today · since 2026-07-05
Secondary lag: —Tertiary lag: 2d
BRAND
Nike — Jordan / Dunk drops
▲ NKE
SATURATEDCascade spread−1.0
primary
○ quiet
0 srcs today
secondary
● ACTIVE
1 src today · since 2026-07-03
tertiary
● ACTIVE
1 src today · since 2026-07-10
Secondary lag: —Tertiary lag: 7d
BRAND
Marriott / travel demand
▲ MAR
SATURATEDCascade spread−1.0
primary
○ quiet
0 srcs today
secondary
○ quiet
0 srcs today
tertiary
● ACTIVE
1 src today · since 2026-07-06
Discovery — lightly-covered tickers, signal accelerating
TIER_3/TIER_4 tickers below the hard gate (z 1.2–1.9σ) but velocity ≥ 0.15σ/day. The system's pre-signal early-warning layer — weeks ahead of institutional research.
Honest empty lane
No TIER_3/TIER_4 candidate is above the discovery threshold (z 1.2–1.9σ, velocity ≥ 0.15σ/day) as of 2026-07-11.
Pipeline healthy. 52/52 sources fresh · last good fetch 2m ago. This is a real empty result, not a stalled scan.
Next action: run a fresh scan, or widen the tag library — the lane fills the moment a lightly-covered ticker starts accelerating.
Non-material — not a needle-mover· 4 hidden, click to expand
The trend can't plausibly move this company's bottom line (mega-cap, <3% revenue exposure, or no US-listed exposure e.g. a London .L listing). Kept visible for transparency; never tradable — never an entry window.
MOVEMENT
GLP-1 / Ozempic weight-loss
▲ NVO▲ LLY
NON-MATERIALCascade spread−0.5
non-material: only 2.0% of NVO revenue exposed (heuristic default, floor 3%)
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
● ACTIVE
2 srcs today · since 2026-07-03
tertiary
● ACTIVE
1 src today · since 2026-07-06
Secondary lag: 0dTertiary lag: 3d
BRAND
OpenAI / ChatGPT
▲ MSFT
NON-MATERIALCascade spread+0.5
non-material: only 2.0% of MSFT revenue exposed (curated estimate, floor 3%)
primary
○ quiet
0 srcs today
secondary
● ACTIVE
2 srcs today · since 2026-07-03
tertiary
○ quiet
0 srcs today · since 2026-07-06
Secondary lag: —Tertiary lag: 3d
BRAND
Dr. Martens (declining buzz)
▼ DOCS.L
NON-MATERIALCascade spread+0.5
non-material: DOCS.L is not US-listed (foreign exchange) — no clean US-listed exposure
primary
● ACTIVE
1 src today · since 2026-07-03
secondary
○ quiet
0 srcs today · since 2026-07-04
tertiary
○ quiet
0 srcs today
Secondary lag: 1dTertiary lag: —
BRAND
Anthropic / Claude
▲ GOOGL
NON-MATERIALCascade spread+0.5
non-material: only 1.0% of GOOGL revenue exposed (curated estimate, floor 3%)
primary
○ quiet
0 srcs today
secondary
● ACTIVE
1 src today · since 2026-07-03
tertiary
○ quiet
0 srcs today · since 2026-07-08
Secondary lag: —Tertiary lag: 5d
Watchlist· 10 hidden, click to expand
Detected but below validation gates — could still mature. Heat-ordered: warmer entries (mention surge × source corroboration) sit closest to promotion.
Cooler watchlist — below building heatTodayHeatz
BRANDMicroStrategy / Saylor
▲ MSTR
21.7× base
heat
z n/a
BRANDCarvana
▲ CVNA
21.1× base
heat
z n/a
BRANDRoyal Caribbean
▲ RCL
11.0× base
heat
z n/a
BRANDCarnival / cruise demand
▲ CCL
11.0× base
heat
z n/a
BRANDStarbucks
▲ SBUX
20.3× base
heat
z -0.33
MOVEMENTDupes culture (luxury alternatives)
▲ TJX
20.7× base
heat
z n/a
BRANDSpotify — subscriber momentum
▲ SPOT
20.2× base
heat
z -0.48
BRANDMcDonald's
▲ MCD
20.4× base
heat
z -0.50
BRANDMARA / Bitcoin miners
▲ MARA
10.5× base
heat
z -0.50
BRANDShopify
▲ SHOP
20.6× base
heat
z n/a
Tag library· 83 tags, click to expand
83 tags currently tracked across 4 categories. The library is data, not code — extend via lib/socialArb/tagLibrary.ts.